Fjällräven is known for its hipster backpacks in the states. It's known for its trekking gear that lasts a lifetime everywhere else.
Out of Home
Product Kit Redesign
Lifetime Membership Card
Registering your coat online gives you access to the Fjällräven database, where you can upload photos, videos, and stories to keep track of everywhere you've gone in your coat.
Pass your coat down to the next thrill seeker.
Social Media Challenge
A Fjällräven pop-up store along treks gives serious adventurers an opportunity to receive a free coat.
CW: Josh Browne
AD: Katie Paxton