top of page

Popeyes - Wings for Wings

After more than 50 years in the chicken game, Popeyes is crashing the wings party. 

Press: NBC, Campaign, Variety, AdWeek, AdAge, Southern Living, Yahoo, and more.

Case Study

There were tons of pieces for our Crashing the Wings Party campaign. I worked on Wings for Wings. Popeyes crashed the biggest game of the year and put their chicken where their beaks are. If a team with wings won the Super Bowl, everyone in the US would get free wings. Unfortunately, no team with wings flew into the sunset. 




You could say Wings for Wings, and the campaign as a whole, was a success. 


Made at McKinney with Lyle Yetman and Betsy Appling.

bottom of page