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Popeyes - Wings for Wings​

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After more than 50 years in the chicken game, Popeyes is crashing the wings party. 

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Press: NBC, Campaign, Variety, AdWeek, AdAge, Southern Living, Yahoo, and more.

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Case Study

There were tons of pieces for our Crashing the Wings Party campaign. I worked on Wings for Wings. Popeyes crashed the biggest game of the year and put their chicken where their beaks are. If a team with wings won the Super Bowl, everyone in the US would get free wings. Unfortunately, no team with wings flew into the sunset. 

  

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Announcement 

You could say Wings for Wings, and the campaign as a whole, was a success. 

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Made at McKinney with Lyle Yetman and Betsy Appling.

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